A Likert scale is the range of choices presented to  respondent when seeking their feedback regarding a specific item.


Likert scales can be used to measure agreement, satisfaction, frequency, likelihood, etc.. A series of descriptive labels is often used to clarify points in that range for respondents. Getting these labels right can be challenging. Here are some on-line resources you may find helpful…



In most cases, a scale with 7 or fewer points is preferable. Whether to use an odd or even number of points is an ongoing debate, but most research suggests an odd number is preferable. We recommend you use as few different scales as possible, and that they have the same number of points each time. This helps to avoid confusing respondents, and shortens their time needed to understand how to respond.


Response options are usually assigned a score to facilitate reporting. These scores can be summed or averaged by item or question, for a set of items, or combined to develop an overall rating.


Likert scales are can be presented on-line in a variety of ways to aid completion – see examples. 

Likert Scales in Action

Here are just a few examples of Likert scales, showing options for presenting them.